July 30, 2021 2 min read

What is print-on-demand?

Print on demand is a production model where products with custom printed designs are produced as customers order them. So, instead of printing 1,000 T-Shirts with one design and holding inventory, the print on demand model prints a single T-Shirt when a customer orders it.

Your Order will take a little longer than you are used to but by using Print on Demand - We are practicing "Slow Fashion" with the aim of reducing Mass Production and Wastage.


Reduces carbon emissions

As a result of local production in 30 markets and reduced transportation distances we reduce carbon emissions on each order.

On-demand production reduces waste and use of resources

All products are digital printed on demand when you buy them and avoid excess production ending up in landfill.

We use responsibly sourced & sustainable products

All our products are made with responsibly sourced and sustainable materials.

Product safety

All products are produced in accordance with international and national product safety regulations.

Responsibly sourced materials

We always strive to use responsibly sourced materials. Our printed paper products and canvases are made from paper and wood from sustainably managed forests with a sustainable forest management system in place.

Quality that lasts

We work with suppliers that offer high-quality products that we hope will be enjoyed and used over and over again for a long period of time.


Missfits supports the UN Sustainable Development Goals

We support the UN Global compact Sustainable Development Goals (SDGs). We have chosen three overall sustainability focus areas and defined material aspects that we believe matter the most  and have the biggest impact, both on our planet and for our customers.

These focus areas are to reduce environmental impact, positive impact on people and act with responsibility. 

Claire Medcalf
Claire Medcalf